How Can We Make Tourism Sustainable?
First of all, you need to take a deep look at yourself. What are your values? How do you make decisions in life? Are they really yours or are they imposed on you by society? Using sustainability as an excuse for marketing is not fair play, because it's only about the money. The industry has invested millions into marketing efforts. Now they need to get results for this investment. Sustainable tourism is, therefore, not about having a green badge; it's about the money. It's only ethical if you are willing to pay more for your experience or product because that means that you really care about these issues and feel strongly enough about them to actually act upon them. Sustainable tourism is not ethical if you are doing it just because it's trendy or because everybody else does it. Sustainable tourism is only ethical when it comes from the bottom of your heart. Sustainable tourism is about being self-aware, having a personal relationship with yourself and nature, making c...