How Can We Make Tourism Sustainable?

First of all, you need to take a deep look at yourself. What are your values? How do you make decisions in life? Are they really yours or are they imposed on you by society?

Using sustainability as an excuse for marketing is not fair play, because it's only about the money. The industry has invested millions into marketing efforts. Now they need to get results for this investment. Sustainable tourism is, therefore, not about having a green badge; it's about the money.


It's only ethical if you are willing to pay more for your experience or product because that means that you really care about these issues and feel strongly enough about them to actually act upon them. Sustainable tourism is not ethical if you are doing it just because it's trendy or because everybody else does it. Sustainable tourism is only ethical when it comes from the bottom of your heart.


Sustainable tourism is about being self-aware, having a personal relationship with yourself and nature, making connections between people and communities, turning awareness into action, and creating a transformative experience that helps the locals and makes you personally feel better. 


By focusing on these aspects, you are making sustainable tourism ethical. Only then is it really sustainable tourism.

Sustainable Tourism

The main difference with regular travel is that when you are doing responsible or ethical travel, you want to leave a positive footprint behind in the place where you have been traveling. You want to learn about the culture, traditions, and environment. You want to do something positive for the people or communities that you have visited.


Sustainable tourism is often associated with conservation efforts but it's more about improving the lives of local people by helping them create jobs, establishing infrastructure for other activities besides tourism, and improving their lives through education and business opportunities. 


If you want to travel responsibly then you also need to look at the kind of company that you are working for. If your company is eco-friendly, it may mean that they cover all aspects described above. However, as sustainability is such a broad term, it's very difficult for companies to claim that they are 'sustainable'. 


If you do responsible or ethical travel then you also need to think about the carbon footprint of your journey. You can travel using public transport or you can even go on foot instead of using a car. 


Responsible and ethical travelers often create their own experiences, based on their interests. They look for those little details that make the world of difference when it comes to sustainable tourism: do they provide locally sourced food, do they hire locals to work there? 

Be aware of your impact on the environment. By doing so, you will not only be able to boost sustainable tourism but also tackle issues during your travels. Every traveler, no matter if it's a response or an eco-tourist, should learn how to respect nature and its inhabitants. 


With the help of Sustainability Leadership, you can bring your values to life. You can develop your skills as a conscious and responsible traveler, making the world of difference in every place you visit. 


Sustainable tourism is all about being ethical. It's not just a trend, it's about having a deeper impact on the places you visit. It doesn't mean that you have to pay more for your trip or product but at least make sure that the money goes directly to the locals and communities, instead of only feeding the big corporation behind the scenes.

Location: United States

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